Dialog Logo Reveal
ROLE: Motion Designer
DESC.: Logo Reveal
CLIENT: Dialog Conference
AGENCY: Elvis Communications
CHIEF CREATIVE OFFICER: Carlos Garavito
ART DIRECTOR: David Laing
I was brought in to add depth and animation to a logo Elvis Communications had created for a client of theirs. The logo would be projected on screens at their conference and occasionally “refresh” in an interesting yet non-intrusive way.
My challenge was to add visual intrigue to the minimal/elegant logo Elvis had created.
Here is where we ended up:
Please take the time to review the approaches we explored below as I feel there is lots that we considered which unfortunately had to be left out.
PROCESS & WORKFLOW DETAILS BELOW:
Initially I had explored approaches that were closer to the flat logo provided by Elvis. The video below showcase some of this, followed by versions with depth.
The exploration phase of this project was very gratifying and revealed some interesting visual approaches.
In the end the client moved away from the initial logo design and desired a more conventional 3D approach.