ROLE: Creative Direction
DESC.: Light-Art Installation
CODE SUPPORT: Travis St.Denis
Looking to bridge digital animation skills with the physical I created a hypnotic light-art installation for Zane‘s Queen West retail location.
Inspired by the work of artists like Dan Flavin and James Turrell, the piece adds depth to color and plays with the viewer’s perspective as they pass by.
The triangles are constructed of laser-cut acrylic and fitted with custom arduino electronics which playback a series of captivating animations. Thanks to SteamLabs & InterAccess for the local workshop resources.
Concept Art + Daytime Exterior:
ROLE: 3D Modelling, Texturing
CLIENT: Lux / Sakura
CD: Adrian Belina
PRODUCER: Greg Benedetto
I was hired by JAM3 to create Cherry Blossom tree models & work with their developers to determine the workflow and implement the models.
The site’s release was for a Japanese client and timed with the annual blossoming — highly regarded in Japanese culture. Thanks to Jam3’s efforts, Sakura was featured on many major sites including FastCo and PSFK.
The site used the user’s current geo-location and lined google streetview images with an colourful world of Cherry Blossom trees.
ROLE: Treatment & 3D Animation
AGENCY: LG2 Toronto
CLIENT: Zag Bank
CD: Chris Hirsch & Nellie Kim
CREATIVE TEAM: Spencer Dingle & Jordan Hammer
SUPPORT: Luis Campos
Working closely with LG2, we created a clean visual treatment for recently released Zag Bank. Unlike other Canadian banks, Zag’s branding is colourful, friendly and sometimes comedic.
The tutorial treatments made use of photo-realistic 3D renders, conveying the polished & professional tone expected from a financial institution. The assets live in a bright and colourful world — a fresh change from the big banks Canadians are familiar with.
Replacement Battery Cap for Apple’s A1255 keyboard.
In all fairness, this is just a basic blob of plastic. That said, I post this because it’s a step away from our tendencies to simply replace items as one small part fails (or goes missing in this case). As 3D printing becomes more accessible, it will become easier to share ideas and now hardware to solve simple problems and reduce our impact on the environment.
If printed in plastic, copper tape (or possibly tin foil) would be required to make contact with the batteries. A second model has been created for printers with dual-plastic abilities and access to conductive plastics.
ROLE: Title Treatment & Animation
COLLAB: Joshua Michie
Working closely with The Hive, we created a visual treatment for OLG’s Pan Am “Pass It On” spot.
The bright yellow pin would be captured in camera for multiple spots and needed to feel connected to the final badge artwork. The pin also connected with the OLG logo through a simple camera move to rotate overhead.
Typography and pin animations were created in a classic hand-drawn approach to compliment the screen printed artwork.
ROLE: 3D Model & 3D Print
CLIENT: RTG (Real Time Graphics)
PROJECT: World Series of Poker
At The World Series of Poker ESPN events, a series of GoPro cameras are built into the table to capture a player’s cards and display them to the audience.
RTG required custom lens hoods for these camera’s to eliminate the lens flares from the studio lights.
Together, we created a simple, clean, lens hood prototype for their live event.
ROLE: 3D Model & Animation
AGENCY: The Hive
CD: Simon Creet & Brad Van Schaik
Created 3x animated GIF’s for Maynards social channels. Rendered with Octane.
ROLE: 3D Modelling, Texturing, Kinect Integration, Facial Poses
DESC.: Digital Experience
CLIENT: Orange / Publicis Conseil
PRODUCER: Sumit Ajwani
CREATIVE DIRECTION: Adrian Belina
WEBGL ENGINE: Tom Dysinski / Matt DesLauriers
Working closely with Jam3’s team to create a site allowing users to meet a future version of their self. Orange’s Future Self site celebrated the company’s 20 year anniversary by having users ask their future self about, well, the future.
The goal was ambitious to say the least — detailed 3D models rendered in the browser (!), face shapes adjusted to match a webcam photo, PLUS artificial intelligence.
ROLE: Animation / 3D Modelling + Textures
DESC.: Digital Experience
To view & rate the top Superbowl commercial’s, Jam3 and Google (The Zoo) created an experience for users to actively vote for their favourite spots. This included a Toss & Catch game where users could play against friends on multiple devices and platforms.
Alongside Jam3’s design team, I was contracted to help determine the technical workflow for the game play and create required 3D assets (field, lights, stadium, ball, etc).
[Case Study video below courtesy of Jam 3]
MODEL + SCULPTED DETAILS:
FWA Site of the Day
FWA Mobile Site of the Day
Adobe Site of the Week
Part 1: A case for mass adoption
Part 2: Links for further resources / getting started (at the bottom)
Having recently acquired a 3D printer, there’s lots of hype about the technology and most of what’s out there poorly expresses the real potential.
Business has had 3D printing for years. What’s interesting is that the hardware has become affordable to sell to individuals at a (mildly) reasonable price (…at the moment $600-3k CDN).
As with all emerging technologies, they come with their shortfalls. Although the shortfalls are worth noting, they’re not worth focusing on too heavily as improvements are coming out monthly. At the moment, printers are slow (5 mins to 12+ hours a print), materials are limited, and the technology isn’t entirely user friendly. All of this will be resolved as companies understand how to incorporate this into their business plans.
A fair comparison would be to say that 3D printing is in the dot-matrix era of 2D printers. Although paper printers have yet to replace the quality experienced in a magazine, they still revolutionized how a home computer is used and in most households.
ROLE: Motion Designer
DESC.: Logo Reveal
CLIENT: Dialog Conference
AGENCY: Elvis Communications
CHIEF CREATIVE OFFICER: Carlos Garavito
ART DIRECTOR: David Laing
I was brought in to add depth and animation to a logo Elvis Communications had created for a client of theirs. The logo would be projected on screens at their conference and occasionally “refresh” in an interesting yet non-intrusive way.
My challenge was to add visual intrigue to the minimal/elegant logo Elvis had created.
Here is where we ended up:
Please take the time to review the approaches we explored below as I feel there is lots that we considered which unfortunately had to be left out.
ROLE: Title Design & FX
DESC.: Digital Content
I was contacted by PosterBoy to help devise the gritty rock ‘n roll look associated with the JD brand and create titles. Since the brand’s existing look is strongly defined, the objectives were clear: artistically interpret the end goal and have it created, revised and approved by agency + client in 3 days.
Below is a comparison of the offline edit and the final output:
Note that the end frame layout was provided by the agency.
ROLE: 3D Motion Design + Animation Direction
DESC.: Broadcast TV
OLG needed an animation for an upcoming TV spot that made their Pools game clear and familiar. A minimalistic environment helped familiarize the audience with the look of the game, while a subtle animation on the sports logo grabbed the audiences attention to see it in a new way.
I was fortunate to have been awarded the project despite pitching alongside other great Toronto studios. As always, it was a pleasure to work with School Editing and The Hive.
[15s cut-down from original 30s spot] (more…)
ROLE: Director + Motion-Design
DESC.: Brand Video
COO: Casper Wong
ART DIRECTOR: Anthony Watts
PRODUCER: Alex Commons
AUDIO MIX: Cylinder Sound
FinanceIt needed a video to express the simplicity of their services and engage business owners to sign up. I worked closely with their team to develop a story that would do just that.
The result is something I am quite happy with. It was a pleasure working with the team and a welcomed change of pace working direct-to-client. Here is the final outcome:
Thanks to Brad Nelson @ Cylinder Sound, and the team at CommunityLend.
The Transit Tapes (now defunct) was a live music series that supported emerging Canadian talent. 16 Episodes were filmed in a “one take” approach capturing a genuine and intimate performance of the artists as they traveled through iconic Toronto neighbourhoods.
Director/Editor/Title Animation: Josh Ingleby
Title Asset Design: Pod 10
Audio: Company X + Jason Hopfner
Prod.: Astral Media / Temba Ent.
ROLE: Motion + 3D Artist
CONCEPT / CREATIVE: Jared Nickerson + Josh Ingleby
MUSIC: Dead Astronauts – “Favorite Lover”
TYPOGRAPHY: Filip Komorowski + Jthree Concepts
ROLE: Motion Designer + 3D Artist
DESC.: 3 x 15s Spots (E+F)
AGENCY: Zulu Alpha Kilo
ART DIRECTOR: Gira Moin
Despite being created over a 2.5 week timeline, the major challenge beyond scheduling was ensuring the colours of the VitaminWater liquid and labels were on par with brand standards while keeping render times down to less than 1 minute per frame. It’s easy to promise the world with a stunning still frame, but ensuring you can deliver the HD version (450 frames = 450 mins) without the support of an animation studio’s render farm can be challenging. Cloud Computing Rendering made this spot possible. (more…)
ROLE: Motion Designer
DESC.: Store-front Window Projections
ACD: Leo Tsalkos + Ashley Leonard
I was contacted by TAXI to collaborate on a variety of visuals for the launch of Telus’ latest pilot store design. Most of the displays were visuals which spanned multiple HD monitors. The videos below are from the most technically demanding display which sprawled 70 feet across 11 projectors and encompassed the main 2 walls of the store.
The projection was technically challenging as the hardware company required assets to be delivered as one large file at a resolution of 7000 x 600 pixels.
NOTE: Shadows are heavier than desired to correct contrast lost through projection.
3 x Transitions:
1 x Full Story:
1 x Owl Element:
With only one week away from SXSW I felt obliged to create a business card for myself. After what had been 2 years without a card, setting a short term deadline was the only way it’d get done.
I’ve been walking through a lot of alleys lately hoping to inspire a small project. Their significance grew as I realized that Manhattan barely had any alleys, creating even more appeal for Toronto’s urban landscape.
The video below outlines a breakdown of the process:
ROLE: Director + Editor
AGENCY: Zulu Alpha Kilo
PRODUCTION: Meru Media
DESC.: Online Commercial
A series of 15 second spots to promote iPhone alternatives offered by Bell Mobility. As there are only so many ways to showcase a touch-screen device, the challenge was to find a slightly different approach than the predefined iPhone commercial visuals. To accomplish this we broke the locked-off Apple style and placed the phone in a actor’s hand for a more human and tangible result.
- Key / Composite Screens
- Track Footage
- Colour Correct
ROLE: Concept + Director + Editor
DESC.: Event Video
April 16th is the official anniversary for the mobile app Foursquare. More than 15 cities celebrated the mobile location based “check-in” app by throwing their own “Foursquare Day” events to celebrate local business.
This year’s 2nd annual Foursquare Day in Toronto was a great success with sponsors donating everything from autographed Tim Burton books (TIFF) to phone cases for every patron (iSkin). Even our (usually) pathetic mayor (Rob Ford) acknowledged the date with a signed letter from his office.
I documented this event with a home-made camera system that appropriately reflected the client and medium that Foursquare users embrace: the smartphone.
Rationale: 4 Squares, Mobile technology, 4 Camera phones. (enough said, no?)
Quick exploration for an upcoming project.
ROLE: Director + Animator
DESC.: Mission Video for Citizen Capitalism.
AGENCY: Direct to Client
Visual Approach: Josh Ingleby
Design: Michelle Donnelly
I was contacted by Citizen Capitalism (CC) to create a short mission video articulating their site’s objectives. A bunch of icons had already been created, a typeface chosen, and a very rough script had been written. Using this as a starting point I worked closely with CC to shorten the script and (with their designer) identify & create assets where needed to bring the animation to life.