Josh Ingleby

3D / Motion Artist

OLG TV

ROLE: 3D Motion Design + Animation Direction
DESC.: Broadcast TV

AGENCY: The Hive
CLIENT: OLG
PRODUCER: Sumit Ajwani
ART DIRECTOR: Brad Van Schaik
COPY: Klint Davies
EDITOR: Aaron Dark @ School Editing
ONLINE: Paul Binney @ School Editing


OLG needed an animation for an upcoming TV spot that made their Pools game clear and familiar. A minimalistic environment helped familiarize the audience with the look of the game, while a subtle animation on the sports logo grabbed the audiences attention to see it in a new way.

I was fortunate to have been awarded the project despite pitching alongside other great Toronto studios. As always, it was a pleasure to work with School Editing and The Hive.


[15s cut-down from original 30s spot]

EXPLORATION:

Below is a rough render exploring whether to include other in-store elements within the limbo environment:

OLG Pools Logo

3D Build of OLG Pools Logo

OLG Kiosk

3D Build of OLG Kiosk


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