ROLE: 3D Motion Design + Animation Direction
DESC.: Broadcast TV
OLG needed an animation for an upcoming TV spot that made their Pools game clear and familiar. A minimalistic environment helped familiarize the audience with the look of the game, while a subtle animation on the sports logo grabbed the audiences attention to see it in a new way.
I was fortunate to have been awarded the project despite pitching alongside other great Toronto studios. As always, it was a pleasure to work with School Editing and The Hive.
[15s cut-down from original 30s spot]
Below is a rough render exploring whether to include other in-store elements within the limbo environment: