Pan Am Games – OLG Animation
ROLE: Title Treatment & Animation
COLLAB: Joshua Michie
Working closely with The Hive, we created a visual treatment for OLG’s Pan Am “Pass It On” spot.
The bright yellow pin would be captured in camera for multiple spots and needed to feel connected to the final badge artwork. The pin also connected with the OLG logo through a simple camera move to rotate overhead.
Typography and pin animations were created in a classic hand-drawn approach to compliment the screen printed artwork.
Hand Drawn Typography Examples:
Eight additional 15s mini spots were created in french and english.