Zag Bank Tutorials
ROLE: Treatment & 3D Animation
AGENCY: LG2 Toronto
CLIENT: Zag Bank
CD: Chris Hirsch & Nellie Kim
CREATIVE TEAM: Spencer Dingle & Jordan Hammer
SUPPORT: Luis Campos
Working closely with LG2, we created a clean visual treatment for recently released Zag Bank. Unlike other Canadian banks, Zag’s branding is colourful, friendly and sometimes comedic.
The tutorial treatments made use of photo-realistic 3D renders, conveying the polished & professional tone expected from a financial institution. The assets live in a bright and colourful world — a fresh change from the big banks Canadians are familiar with.
Octane Render was used to output the +1200 HD photo-realistic frames.