Tasked with creating a future lab environment for The Ordinary, I proposed two concepts revolving around minimalist assembly / inspection lines with sweeping glass bands and isometric perspectives. A third concept was inspired by quantum dimensions with the hero product visualized with shadows of itself refracted in time and space.
The resulting 30s / 7K visual was used as a facade loop for The Ordinary in Tokyo’s @cosme storefront.
LOOK DEV / STYLE FRAMES
Launch Teaser
Teaser - Look Dev
