Tignum Design
THE BRIEF:
With a blue-sky brief leaning on creativity and imagination, we came up with visual approach that connected shape & form to visually represent the engineering & design company Tignum / Contignum.
r&d exploration:
Triangular geometry is the strongest architectural structure and was a fitting foundation for a logo reveal. Our initial exploration was inspiring and challenged the expectation of shape and form — concrete could billow like fabric, while steel covered rock could transform to finished concrete. A lot of time was spent exploring the relationship of material and structure.
Below is a selection of R&D favs:
In addition to the 05s & 08s motion branding element, we created a broadcast package of Lower 3rds, and titles for Tignum’s branded YouTube channel.
Additional exploration for Titles & Lower 3rd’s below:
